Tuesday, March 03, 2009

Small Press Story #3 by Linda Carlson, Parenting Press

Why should authors consider small presses?

Because many small presses don't distinguish between front list and back list: they promote their back list, and their back list authors, as enthusiastically as they do those brand new books. Because selling rights and licensing are important sources of income for small presses, some pursue these opportunities, and that can mean significant income and exposure for authors. Because a small press recognizes that its authors cannot live off royalties, and may assist its authors in landing speaking engagements, school visits and other revenue-producing assignments. Because small presses invest emotionally in each book they publish, and in each author, which means that publishers and authors often become trusted colleagues, and sometimes dear friends.

Linda Carlson handles marketing and media relations for Parenting Press.