The broker pays the printer and takes cut. A sales rep gets a fee too but it’s built into the salary, which ends up being comparable to a print broker. Brokers will find the most low-cost company, but the choices are not as broad as you can find on your own.
PMA has a list of printers to choose from that are not necessarily good – just choices. Dan Poynter, How to Self Publish, has lots of information. Also see John Kramer’s 1001 Ways to Market Your Book.
This is part of a series of articles provided by Nancy Burkhalter and Jack McKee following the February meeting on ways publishers can work together. Click on member suggestions in labels to see these articles and any follow-up.