Press Release from Rosetta Solutions

NetGalley(TM): An Innovative Service that Connects Publishers and Reviewers, Boosts Campaigns, and Controls Costs

Major book publishers go digital with NetGalley pilot program

SEATTLE, WA – April 24, 2008

NetGalley(TM), a new product and service that connects publishers and professional readers, streamlines the galley distribution process, and helps make marketing dollars more efficient, has been introduced by Rosetta Solutions, Inc. An online workflow solution, NetGalley enables book publishers, reviewers, media, librarians, booksellers, bloggers, educators and others to access and share content and information about today’s new titles. Launching commercially on May 28th at BookExpo America (BEA) in Los Angeles, the service is already drawing top publisher interest. Among the early adopters of NetGalley that are participating in a pilot program, St. Martin’s Press, Hachette Book Group, Bloomsbury USA, and Sourcebooks will submit their advance fall titles to Publishers Weekly (PW) through the NetGalley service. In February, Publishers Weekly announced that it would be the first major media organization to implement NetGalley, making the service its preferred way to manage galleys.

"We are delighted to be here at the beginning of this terrific program," said Matt Baldacci, VP, director of marketing and publishing operations at St. Martin's Press. "NetGalley will make our interaction with Publishers Weekly more efficient, and has the potential to show cost, resource, and environmental efficiencies. These benefits are good for PW, the publishers that will join the full roll-out, and the industry in general."

“We are excited to work with these first publishers in testing a process that creates significant efficiencies for both PW and publishers. PW will still continue to accept print galleys,” said Cevin Bryerman, associate publisher, Publishers Weekly. During the pilot period, publishers will submit their title information—and optionally digital galleys—electronically to PW. In return, PW will provide visibility on review acceptance and status through NetGalley.com. Pilot publishers will also have the opportunity to invite other reviewers, media, and bloggers to join their community and view their “NetGalleys” online.

Ted Treanor, CEO of Rosetta Solutions, commented, “The response from publishers to support this initiative has been extraordinarily positive. NetGalley selected this group for their diversity of size and publishing type, and their willingness to innovate. We’re counting on these partners to help us continue to refine NetGalley.com.”

An easy-to-use online service and connection point for book publishers, reviewers, media, librarians, booksellers, bloggers and educators, NetGalley helps users harness the power of digital content and electronic communications to dramatically cut costs, speed time to market, improve marketing campaigns and broaden global reach. By providing electronic distribution and tracking of galleys, digital press kit materials, and title metadata, NetGalley facilitates and boosts recognition of books and authors through the professional channels that recommend and purchase new titles.

With NetGalley, publishers can reach out to the blogosphere and use modern tools like e-galleys and print-on-demand, and promote their titles to an expanded universe of professional readers—including media, online reviewers, bloggers, and specialty publications—without incurring the cost of producing and distributing more physical galleys. (Print galley copies can be requested.) Publishers can send the galley for a featured title to a broad, personalized reader community with one touch, electronically. Professional readers can use NetGalley for free to access rich background information about upcoming titles, and look across the publishing community to filter all offerings down to specific titles of interest. Plus, NetGalley allows users to track communications, report on activities, and use linking to build broader, permission-based communities.

NetGalley is currently accepting pilot publishers to test other areas of the service including advance title promotion to booksellers, bloggers, librarians and educators.

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About NetGalley/Rosetta Solutions (online at www.netgalley.com)

NetGalley, developed by Rosetta Solutions, Inc., is an innovative and easy-to-use online service and connection point for book publishers, reviewers, media, librarians, booksellers, bloggers and educators. NetGalley facilitates and boosts recognition of books and authors through the professional channels that recommend and purchase new titles.