Thursday, January 15, 2009

January 15 Meeting: The Elevator Pitch

How do you answer the question "What is your book about?"

Every author/publisher/illustrator needs a clear, concise and memorable answer to that question. If you are struggling with creating an engaging elevator speech, or if you have one that needs refreshing, you won't want to miss this session. Lorraine Howell, author of Give Your Elevator Pitch A Lift!, will take you through her step-by-step proven process for crafting your own 30-second commercial. In this tough economy, how you talk about your writing is the least expensive way to build buzz for your work. Her method helps you eliminate the verbal clutter, build confidence, and keep your networking conversations alive!

In this session you will learn tips, tools, and strategies for:
-Identifying your target audience/constituencies
-Developing key phrases and language that resonates with your audiences
-Keeping your "elevator speech" fresh and relevant

The Elevator Pitch meeting runs 4 p.m. to 6 p.m. on January 15 at the Good Shepherd Center, 4649 Sunnyside N., Room 221, Seattle, Washington. The meeting is free for Book Publishers Northwest members; $5 for others.