Wednesday, August 13, 2008

Carlson Article Featured in Independent

Linda Carlson's article "How Well Do Downloadables Sell?" was featured on the cover of the Independent, the magazine of the Independent Book Publishers Association (IBPA).

According to Carlson, the challenges facing publishers entering into the downloadable market include finding proper technical support to supply the most customer-friendy downloadable files (e-books are but one type of downloadable), finding sales channels for downloadables, and pricing downloadables.
BPNW is an affiliate of IBPA (formerly known as PMA). BPNW members receive a discount for membership in IBPA.