Friday, August 11, 2006

Planning Ahead: Start Now for October Show

Besides displaying and sellling your book at Book Publishers Northwest's table at the PNBA Fall Trade Show, there are also a number of ways to promote your books to the booksellers attending the show. Deadlines are approaching fast (reservations for the BPNW table needs to be done by Sept. 1), which makes August the month to plan.

Also mark Sept. 21 on your calendar for BPNW meeting on maximizing trade show experiences. Jeff Backstrom of Skyline Pacific will lead a seminar on how to work out the cost effectiveness of a trade show, how to display your product to the best advantage, how to make the best use of contacts made at a show, and more. The meeting will take place at the Good Shepherd Center from 4 pm to 6 pm.

PNBA Advertising Offers for the Fall Trade Show
Please contact Jamie Pasaro for further information on the PNBA Fall Trade Show (contact information shown below).


Target your distribution of forthcoming books (ARCs, galleys, finished copies all work) directly to bookstore buyers in the Northwest through PNBA's Northwest New Title Preview. For $100, PNBA will include your book in an online listing of new and regional titles with jacket art, a blurb, and a linked email address of the contact person at your company for bookseller requests. The next listings will go up in September. Deadline is September 1 for payment and materials. For more information on New Title Previews, e-mail


You produce flyers and PNBA stuffs them into the canvas bags that they distribute to the first 250 booksellers on the exhibit floor October 13 (BPNW members displaying at the BPNW table will be listed on the BPNW stuffer). Flyers and payment of $100 are due by October 6 for inclusion in the show bag OR send 150 copies and payment of $100 by September 22 for inclusion in the packet sent to pre-registered booksellers. A form for this promotion is available on the tradeshow page of the PNBA website.


Promote author signings or tradeshow exhibits through an ad in the PNBA show program, which gets mailed to pre-registered booksellers before the show and gets distributed on the exhibit floor to everyone attending the show. Rates range from $200 for a 1/4-page ad and $600 for a full-page ad. For a list of all of the rates, go to the PNBA advertising rate card. The deadline for materials and payment is September 1.


For exhibitors only: BuzzBooks is a new PNBA program that works like a scavenger hunt on the exhibit floor Friday. Since booksellers must meet with each BuzzBooks publisher at the show in order to be entered into a drawing to win some nice cash prizes, the program creates enthusiasm for participating books/authors/publishers before, during and after the show.

Each BuzzBook package costs $400 and includes:
• a chance to win Biggest BuzzBook of the show
• a prominent display at the show
• a posting on PNBA’s BuzzBooks webpage
• booksellers required to talk to you or your rep about your book
• promotion in pre and post-show newsletters
• promotion in the show program
• one free Stuff-it insert (a $100 value, these are inserted in the canvas bags distributed to booksellers on Exhibit Day One)
• an announcement at the Author Feast
• post-show press release with announcement of winner to PW, Shelf Awareness, Bookselling This Week and other book media

The BuzzBooks form is availableas a downloadable PDF.

Further information on Pacific Northwest Booksellers Association's programs and trade shows is available from:
Jamie Passaro
PNBA Executive Assistant
317 W. Broadway, Ste. 214
Eugene, OR 97401
T: 541-683-4363
F: 541-683-3910

2006 Fall Show: Thursday - Saturday, October 12-14, Oregon Convention Center, Portland