Updated Schedule for Business of Books

New Business of Books: 2007 And Beyond
September 8, 2007
Discover U Downtown Campus, 2901 3rd Avenue, Seattle, WA
9 a.m. to 5:00 p.m.
To register, use the link right to enter Discover U's secure page for Web registrations or call Discover U at 206-365-0400.

9:00 am - 9:50 am
Welcome from Book Publishers Northwest
Coffee and light refreshments, meet the publishers and other conference attendees

10:00 am - 10:50 am
Defining Your Genre: Publishers Talk About Their Niche

Children's books juvenile/young adult

General fiction/non-fiction

Travel books

Memoir/biography

Self help/how-to
Speakers include Tom Blaschko, Idyll Arbor; Margaret Doyle, Port Gamble Press; Sheryn Hara, Book Network; John Thompson, Illumination Arts; and Beth Whitman, Globe Trekker Press.

11:00 am - 11:50 am
Session 1: Marketing Your Title, Money Ideas
Panel A: Marketing Your Book

Traditional PR

Non-traditional marketing

Online PR
Speakers include: Erin Eaves, Amazon Advantage; Linda Carlson, Parenting Press; and Al Sampson, Seattle University

Panel B: Turning a Profit

Making your book make money

Subsidiary rights

Selling lots of books outside of the bookstore
Speakers include: Michael Duckworth, UW Press, Kent Sturgis, Epicenter Press, and Bette Filley, Dunamis House

12:00 pm - 1:20 pm
Lunch with the Experts (optional)

1:30 pm - 2:20 pm
Session 2: Legal issues, Distribution Via Web and Bookstores, More Marketing Ideas

Contracts and legal issues
Presented by Gary Marshall, lawyer

Organizing Events: book signings, author talks, and more
Speakers include Kim Ricketts, events organizer, and Al Sampson, Seattle University

Working with wholesalers and distributors
Speakers include Phil Garrett, Partners West, and Sheryn Hara, The Book Network

Design Part I: Cover and interior illustration
Two-hour design session with Shary Flenniken; Morten Nilsen, Z-N Enterprises; and Ray Pfortner, Pfortner & Assocs.

2:30 pm - 3:20 pm
Session 3: Marketing, Distribution, More on Production

Editorial: Proofreading and Indexing with Freelancers
Presented by Nancy Burkhalter

Printing Tips
With Sheryn Hara, The Book Network; Justin Smith, Bang Printing; Victor Judd, Houston Datum; and Bob Smith, BookPrinters Network.

Design Part II: Working with photographers and illustrators
Two-hour design session continues with: Shary Flenniken; Morten Nilsen, Z-N Enterprises; and Ray Pfortner, Pfortner & Assocs.

3:30 pm - 5:00 pm
Closing & Wrap-up: Meet Experts for Last Q&A (3:30 to 4:30)

Sessions may be broken into more than one room. Times and speakers subject to change without notice.