For the September meeting, Jeff Backstrom, president and CEO of Skyline Pacific NW, will discuss how companies should plan for tradeshows. Backstrom conducts seminars throughout the Pacific Northwest to educatepeople about how to be more effective with their tradeshow marketing. The topics that he will cover include:
-Setting Measurable Objectives
-Budgeting for Success
-Exhibit Staffing Skills
Backstrom encourages participants in his seminars to examine their tradeshow programs to determine what events will be best for them, based on their individual marketing situations. Publishers are welcome to discuss their own tradeshow experiences and ask Backstrom’s advice on how to make tradeshows an effective part of their marketing plans.
“I am a Seattle native, who grew up in the advertising industry. I began selling advertising in 1986, then opened a small ad agency in 1991. In 1995, I found tradeshows and haven’t turned back since. In 2001, I partnered with my brother John to buy Skyline Pacific NW,” said Backstrom.
This BPNW meeting will be held Sept. 21 from 4 p.m. to 6 p.m. at Good Shepherd Center, 4649 Sunnyside N., Room 221, Seattle, Washington.
Directions to Good Shepherd
From I-5 north or south, take the 45th/50th street exit turning westward onto 45th or 50th, Sunnyside is about 1/2 mile up, at the top of the hill. Buses: From east/west, Metro bus route #44 stops 2 blocks south of the Good Shepherd Center at 45th Ave and Sunnyside Ave N. for north/south travel, route #16 stops on the west side of the Good Shepherd Center on Meridian. Free parking is available on-site.